Affiliate marketing

Affiliate marketing

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.

Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, email marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.

Affiliate marketing — using one site to drive traffic to another — is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

American University
4400 Massachusetts Avenue, NW
Washington, DC 20016-8001

Unique information

American University reports that it is the only university in the country that expressly incorporates policy-making theory and experience" into classes and curriculum in all majors. The school is located at the top of Embassy Row in one of Washington's most beautiful and secure neighborhoods," just 15 minutes from Capitol Hill, and claims to be the premiere institution for educating students who want to exert influence in their chosen field of study.

Prominent alumni/ae:
Barry Levinson, film director and producer; Marita Golden, author; Star Jones, co-host, ABC's <#7f>The View."

Graduation information

List of firms that most frequently hire graduates: Arthur Anderson, Coopers & Lybrand-Price Waterhouse, Discovery Communications, The Washington Post, U.S. Congress, U.S. government departments and agencies.
List of graduate schools most often selected by recent graduates: American U, George Washington U, Georgetown U, U of Maryland, U of Pennsylvania.
39 % of students who go to graduate school immediately.
11 % of students who go to graduate school with in two or more years.
75 % of students who got a job in their field of study within six months of graduation.


United Kingdom

British usage of the word "college" remains the loosest, encompassing a range of institutions:

Schools

* Certain private schools, known as "Public" schools in England, for children such as Eton College and Winchester College.

Further Education

In general use, a college is an institution between secondary school and university, either a sixth form college or a college of further education and adult education which were usually called technical colleges. Recently, however, with the phasing out of polytechnical colleges the term has become less clear-cut.

* Colleges of further education and adult education.
* "Sixth form colleges", where students study for A Levels

Higher Education

In relation to universities, the term college normally refers to a part of the university which does not have degree-awarding powers in itself. Degrees are always awarded by universities whereas colleges are institutions or organisations which prepare students for the degree.

In some cases, colleges prepare students for the degree of a university of which the college is a part (eg colleges of the University of London, University of Cambridge, etc.) In other cases, colleges are independent institutions which prepare students to sit as external candidates at other universities (e.g. many higher education colleges and university colleges).

* The constituent parts of collegiate universities, especially referring to the independent colleges that make up the Universities of Oxford, Cambridge and the London

* The constituent parts of collegiate universities which provide accommodation and pastoral services at St Andrews and Durham.

* The constituent parts of collegiate universities, such as Lancaster and York and Kent.

* Some universities, such as Imperial College London, which is a university in its own right. Also University College London and King's College London, which are federal colleges of the University of London but are also de facto universities in their own right as they can award their own degrees.

* A name given to large groupings of faculties or departments, notably in the University of Edinburgh, and in the future, under restructuring plans, the University of Birmingham.

* University colleges — independent higher education institutions that award degrees from a university.

Professional Bodies

* Professional associations such as the Royal College of Organists, the Royal College of Surgeons and other various Royal Colleges.

Law Courts

* The College of Justice or Court of Session of Scotland